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Ways to Help Your Fragrance Last Longer Tip #2

Keep the bottle closed until the first spritz.

It’s important to note that fragrance will stay pristine until it’s opened. Introducing a bottle of fragrance to oxygen causes the scent inside to dilute and become oxidized. With more oxygen and less scent in the bottle, it’s only natural the smell will diffuse. The clock starts ticking after the first use, so be mindful of when you debut the new fragrance.

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